The fusion of food science and food marketing

sparks our innovative thinking, while energy, discipline and close collaboration with clients steer our integrated product development process.

 

  • THE SCIENCE

    Our technical team brings a wealth of knowledge from decades of experience in food science, functionality of ingredients, flavor target achievement, equipment capabilities, processing for effectiveness and efficiency, food safety, and nutrition. We work copiously, with constant attention to optimization. There’s an art to managing the array of variables that contribute to every product’s success or failure.

  • THE STRATEGY

    Our marketing team guides clients through steps that help us understand sales, profit, target, customer, and manufacturing drivers. We apply a marketplace backdrop to find underdeveloped niches and opportunities. Category insights and consumer trends influence our recommendations for product design, branding and messaging. Achieving success requires not just knowing what you are developing, but also why.

 
 
 
 


 

Activate  your innovation